Public Sector Communication in the Digital Age
“Public sector communication in Southern Africa cannot be understood outside the factors shaped by the region’s historical context, political transitions and, subsequently, the need for transparent and inclusive governance.”
In the past decade, digital communication technologies have surged due to the fourth industrial revolution, reshaping communication dynamics with more interactive engagement and rapid feedback. These advancements in the public sector have connected stakeholders to previously inaccessible state branches in South Africa and beyond. Public sector leaders now use digital tools to bolster their brands and demonstrate servant leadership by enhancing service delivery through improved access.
This book brings together diverse scholars who contribute insights that analyse the latest theories and practices in the realm of public sector communication in the digital age. It encompasses theory-driven analyses, applied methodologies, and case studies that capture the current realities in public sector digital communication in Southern Africa.
EDITORS: Mandla J. Radebe is Associate Professor for Strategic Communication and Director of the Centre for Data and Digital Communication at the University of Johannesburg. Karabo Sitto-Kaunda is Associate Professor for Strategic Communication at the University of Pretoria. Elizabeth Lubinga is Associate Professor for Strategic Communication at the University of Johannesburg.
Product details
Chapters
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IntroductionPublic Sector Communication in the Digital Age: Public Sector Communication in the Digital Age
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1. Ethics and Government Communication
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2. Facebook Communication by South Africa’s Eight Metros
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3. Strategic Communication in Local Government Collective BargainingProposing Solutions to Challenges
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4. Influencing Voter TurnoutAnalysing the IEC’s Stakeholder Communication Strategy in the 2021 Local Government Elections
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5. Public Sector Communications and Institutionalised Bureaucracy
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6. The Public Sector Communication of Development Programmes for Small BusinessesAn Implementation Challenge in South Africa
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7. Public Health Communication in South AfricaConcepts, Challenges and Contemporary Issues
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8. Analysing Public Policies and Communication Strategies in Zimbabwe’s Eye Healthcare Industry
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9. Citizen Engagement and Power Asymmetry in Class Divided SocietiesSome Reflections on South Africa
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10. Exploring Government Transparency as a Path to Open Government
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ConclusionContextualising the Complexities of Public Sector Communication
References
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
